Keep: Signed agreements with overseas reps or distributors, payment trail, scope of work.

Avoid: Domestic agents or related-party arrangements without arm's-length pricing.

Keep: Flight and hotel invoices, calendar of meetings, post-trip notes mapped to your KPIs.

Avoid: Personal travel days mixed in without clear apportionment.

Keep: Booking confirmations, booth invoices, attendee list, leads captured.

Avoid: Fairs targeting only the Australian market.

Keep: Design invoices, print runs, distribution evidence in target markets.

Avoid: Australian-only collateral or generic brand work without an export hook.

Keep: Sample shipment value, freight invoice, recipient list with overseas addresses.

Avoid: Bulk product give-away in the domestic market.

Keep: Trade mark, patent or design registration invoices for the target country.

Avoid: Australian IP filings or general legal fees.

Keep: Course invoices, attendee list, training scope tied to export readiness.

Avoid: General leadership or domestic operations training.

Keep: Scope of work, country, deliverables, payment trail.

Avoid: Australian consultants billing for desk research only.