Secure your share of the · Austrade pool.

Costs of maintaining an office or representative in a foreign country for the purpose of promoting your products.

e.g. Rent, salaries for marketing staff, and office utilities in an overseas location.

Engaging an independent contractor to undertake marketing activities.

e.g. Market research, marketing plan preparation, and promotional activities.

Fees paid to external consultants for market research or marketing strategies aimed at international markets.

e.g. Engaging a consultant to develop an export marketing plan or conduct a feasibility study.

Costs for services to promote your product to potential buyers or to build trade capacity.

e.g. Online advertising, creating promotional materials, and social media campaigns.

Fees paid to external consultants for market research or marketing advice.

e.g. Advice on market entry strategies or consumer trends in an export market.

Travel expenses for you or your employees to visit international markets for promotional purposes.

e.g. Airfares, accommodation, and a daily allowance for food and transport during a business trip to meet potential buyers.

Travel expenses for marketing visits to a foreign country or within Australia for certain tiers.

e.g. Airfares, accommodation, and a daily allowance for meals and incidentals.

The cost of providing free samples of your product to potential foreign customers, including shipping and freight.

e.g. Sending product samples to a trade fair or directly to a prospective international distributor.

Participating in trade fairs, seminars, or other promotional events in foreign markets.

e.g. Exhibition booth hire, transport of display materials, and registration fees for trade events.

Expenses related to participating in international exhibitions or promotional events.

e.g. Booth rental fees, stand design and construction, and costs for participating in a global industry trade show.

Participating in trade fairs, seminars, or in-store promotions to showcase your product.

e.g. Booth rental, stand design and construction, and participation fees.

Costs associated with creating and distributing marketing materials specifically for international audiences.

e.g. Website development for foreign markets, digital advertising (Social Media/Google ads), and brochures in foreign languages.

Costs associated with bringing potential foreign buyers to Australia for promotional purposes.

e.g. Airfares and accommodation for a prospective international client to visit your Australian production facility.

Creating and distributing promotional or advertising material.

e.g. Brochures, videos, website development for foreign markets, and social media advertising.

Costs for representative bodies to provide short-term export training to members.

e.g. Costs of hiring a trainer or developing educational materials for members.

Costs for obtaining, granting, or extending rights over intellectual property in a foreign country.

e.g. Patent application fees, trademark registration, or legal fees for licensing agreements.

Costs related to gaining or maintaining rights over intellectual property in foreign countries.

e.g. Patents, trademarks, or design registration fees and associated legal costs in a target export market.

Costs for specific training activities that help gain the skills required to market products for export.

e.g. Enrolling in an export market entry course or technical training on international trade regulations.

Training to build marketing skills for the benefit of the business.

e.g. Export ready training courses.