EEMDG Lodge

  1. 01 · Business snapshot

    ABN, trading years, FY24 and FY25 turnover, export-ready products or services.

    Tip: Keep to one paragraph. Austrade reads this first and uses it to set tone for the rest.

  2. 02 · Target markets

    Up to three countries, ranked, with rationale based on demand, regulatory fit and existing leads.

    Tip: Generic 'Asia Pacific' or 'global' answers get flagged. Be specific.

  3. 03 · Channel mix

    How you will reach buyers: digital, trade shows, distributors, overseas representation, in-market visits.

    Tip: Tie each channel to one of the eight eligible expense categories.

  4. 04 · 12-month milestones

    Quarterly KPIs: leads, distributor agreements, first overseas sales, sample shipments.

    Tip: Numbers, not adjectives. Austrade uses these against your milestone reports later.

  5. 05 · Capacity to spend

    Bank statement or accountant letter proving you can fund at least $20,000 of matched spend this year.

    Tip: Missing capacity proof is the most common reason a clean application still gets rejected.

  6. 06 · Eligible expense budget

    Line-item budget mapped to expense categories, totalling at least your matched commitment.

    Tip: Round numbers and missing categories signal a copy-paste plan. Avoid both.

  7. 07 · Risk and mitigation

    Three to five risks with mitigation: FX, demand, supply, regulation, key-person.

    Tip: One sentence each. Shows commercial maturity without padding.

  8. 08 · Sign-off

    Director sign-off, date, and the trading name on the ABN registration.

    Tip: Mismatched names between ABN and Plan to Market is an instant RFI.